Our Brand

Brand Identity

GFCH Brand Guidelines

Our visual identity reflects the warmth, diversity, and determination of the Mauritian people united against chronic non-communicable diseases.

Color Palette

Derived from the Mauritian national flag, adapted for digital accessibility and modern design.

GFCH Red
#D42A35
Urgency, donate CTAs, hearts
GFCH Blue
#1B4F8A
Primary brand, trust, links
GFCH Yellow
#E8960C
Warmth, highlights, accents
GFCH Green
#1E7A3E
Health, growth, primary buttons
Navy
#0F2B4C Dark backgrounds
Cream
#FAFAF7 Page background
Ice Blue
#EDF2F8 Section backgrounds
Mint
#EBF5EE Hover states

Flag Stripe

Our signature accent — used under the header, above the footer, and below section headings.

Typography

Modern, approachable, sans-serif only. No serif fonts — they feel too traditional for our forward-looking health mission.

Headings

DM Sans

Weights: 700, 800, 900

Body Text

Inter

Weights: 400, 500, 600, 700

Section Heading Pattern

The 5-2035 Initiative

Who We Are

Buttons

Primary (Donate) · Primary (Action) · Outline · Dark Background

Brand Essence

Concordia res parvae crescunt — “In Unity, Strength.”

Bold. Warm. Modern. Proudly Mauritian. Our brand reflects the spirit of community health empowerment, rooted in the colors and culture of Mauritius.